Innovation
Does the concept provide a unique/innovative solution to the problem?
Experience
Does the experience offered benefits to users? Is the solution envisaged functional? Is the context of the interface user-friendly and ergonomically satisfactory? Does it offer an emotional dimension? Is it accessible to everyone?
Formal research and structural aspects
Does the project make aesthetic sense? Is the quality of execution satisfactory (graphic interface, typography, etc.)? How does the format link with interaction and the general experience?
Interaction
Do the proposed interactions make sense? Do they sustain the concept and can users understand them? Do the interactions respond to the problems envisaged?
Technical
Can the concept be achieved comfortably whilst taking advantage of technical opportunities and constraints? Are the technical choices made relevant with regard to cost effectiveness, extent, and use of the system?
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